This is a collection of interesting Shopify statistics updated till the end of 2023.
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Shopify Statistics: Top Picks
- With a 26% market share, Shopify is the most popular ecommerce platform.
- Shopify hosts over 4.6 million stores.
- In 2023, Shopify processed an average of 199 million orders per month.
- The Shopify app store features 13000+ apps.
- Dawn is the most popular Shopify theme.
- Gross Merchandise Volume (“GMV”) increased 20% to $235.9 billion in 2023 from $197 billion in 2022.
- Shopify, as a retailer, ranks 2nd in US retail ecommerce sales.
- During the 2023 Black Friday Cyber Monday shopping weekend, Shopify served 967,000 requests per second to our platform at peak.
- Shopify’s overall conversion rate outpaces the competition by up to 36% and by an average of 15%.
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Shopify Stores & Top Category Statistics
- Shopify has merchants in over 175 Countries. [Source]
- 54% of Shopify stores are based in North America; 27% in Europe, the Middle East, and Africa; 14% in Asia Pacific, Australia and China; and 5% in Latin America (Mexico and South America). [Source]
- Over 4.6 million stores are running on Shopify. [Source]
- With over 100k stores in the category, Fashion is the most popular ecommerce category found on websites using Shopify. [Source]
- Other popular categories include Apparel (88k+ stores), Jewellery (76k+ stores), Bags (45k+ stores), Shoes (36k+ stores), etc. [Source]
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Shopify App Store Statistics
- There are more than 13000 apps on the Shopify app store. Most competitors don’t have even one-tenth of those. [Source]
- 87% of merchants depend on Shopify apps to run their eCommerce business. [Source]
- More than 80% of Shopify retailers use third-party apps. [Source]
- Store design apps are the most popular apps on the Shopify app store. [Source]
- Conversion apps come second in the list of the most popular apps. [Source]
- Marketing apps are the third most popular category. [Source]
- Fulfilment apps account for 1,026 apps on the Shopify app store. [Source]
- With 21.8% of Shopify stores installing the app, the Product Reviews Shopify app is the most installed. [Source]
- At second place, 20.1% of Shopify stores have installed the Geolocation Shopify app. [Source]
- At third, 16.8% of Shopify stores have installed the Shopify Inbox Shopify app. [Source]
- Small stores spend $0-$50 on Shopify apps, and the app expenses go into thousands as the store sales volume increases. [Source]
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Shopify Revenue Statistics
- Shopify has generated over $886 billion for its merchants since its inception in 2006. [Source]
- Shopify’s revenue stood at $7.06 billion in 2023 (up 26% from FY 2022). [Source]
- Shopify’s gross profit was $3.515 billion in 2023, but the net income was a loss of $132 million. [Source]
- In 2023, revenue from subscriptions reached $1.8 billion. It’s an increase of 23% since 2022. [Source]
- Shopify’s revenue from subscriptions accounts for 26% of its total revenue. [Source]
- Shopify charges theme store developers and app developers over 15% of revenue once they reach a threshold of $1 million in sales on the Shopify app store. [Source]
- 74% or two-thirds of Shopify’s revenue comes from transaction fees, payment processing fees, and other merchant services. The revenue from these services clocked $5.2 billion in 2023. [Source]
- In 2023, Shopify facilitated $236 billion in Gross Merchandise Volume (GMV). $236 billion is approximately 4.07% of $5.8 trillion (global retail ecommerce). [Source]
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Shopify statistics: Sales
- For every $1 Shopify makes in revenue, merchants using the platform earn $40.82. [Source]
- The average order value on Shopify stores is valued at $87. [Source]
- The top 10% of online stores on Shopify have an average order value of $315. [Source]
- The top 20% of online stores on Shopify have an average order value of $191. [Source]
- If your average order value exceeds the US $319, you’re amongst the best 10% Shopify stores. [Source]
- If your average order value exceeds the US $195, you’re amongst the best 20% Shopify stores. [Source]
- If your average order value is less than US $50, you’d be amongst the worst 20% of Shopify stores. [Source]
- Worst performing Shopify stores have an average order value of less than US$50. [Source]
- Between 2019 and 2020, close to 26,400 partners referred a merchant to Shopify. [Source]
- Customers on Shopify are two times more likely to purchase a product that has a 3D product image. [Source]
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Shopify Statistics: Conversion Rates
- Shopify’s overall conversion rate outpaces the competition by up to 36% and by an average of 15%. [Source]
- 1.4% is the average estimated conversion rate for Shopify stores. [Source]
- The top 10% of Shopify stores get an average conversion rate of around 4.7%. [Source]
- The highest conversion rate for Shopify stores is 8%. [Source]
- The top 20% of Shopify stores (almost 4 million) have a conversion rate of around 3.2%. [Source]
- The worst-performing Shopify stores have a conversion rate of 0.3%. [Source]
- The average conversion rate for Shopify stores on mobile devices is 1.2%. [Source]
- The top 10% of Shopify stores on mobile devices have a conversion rate of 2.7%. [Source]
- The top 10% of Shopify stores on mobile devices have a conversion rate of 3.8%. [Source]
- Checkout completion rates for Shopify stores are valued at 47.5% on desktop devices and 46.3% on mobile devices. [Source]
- The number of shoppers who purchased something from Shopify merchants increased by 52% from 2019 to 2020. [Source]
- Over 50% of Shopify stores get repeat customers. [Source]
- Using 3D product images increases the conversion rate by as much as 250%. [Source]
- With 4.29%, email generates the most amount of referrals for Shopify stores. [Source]
- Search generates the second highest referral conversions with 2.04%. [Source]
- 2.93% of referrals come from direct traffic sources. [Source]
- Social generates the least amount of referral conversion, contributing only 1.81%. [Source]
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Shopify Plus Statistics
- Shopify Plus market share in eCommerce is 0.19%. [Source]
- There are over 51,000 Shopify Plus stores. Over 28,000 of them come from the US. [Source]
- The United Kingdom is the second biggest market for Shopify Plus with 3500+ stores. [Source]
- Shopify Plus is used mainly by companies with $1 million+ revenue — this includes many billon-dollar ecommerce companies as well.
- The most popular ecommerce categories found on websites using Shopify Plus are apparel, fashion, shoes, bags, and nutrition. [Source]
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Shopify.com Traffic and User Demographics
- Mobile contributes close to 79% of all traffic to Shopify stores. [Source]
- An average visitor spends over 3 minutes on Shopify and goes through more than three stores.
- 33.73% of the traffic on Shopify comes from the United States, making it the highest traffic contributor for the platform. [Source]
- The United Kingdom is the second highest contributor to Shopify’s traffic. It generates 7.83% of the total traffic. [Source]
- Other top traffic contributors are Canada (4.13%), India (3.91%), and Australia (2.56%).
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Shopify Store Social Media Usage Statistics
- Instagram is used by 47.1% of Shopify stores. [Source]
- Facebook is the second biggest platform used by 33.7% of Shopify stores. [Source]
- YouTube is also a popular social media platform amongst Shopify stores. It is used by 10.5% of Shopify stores. [Source]
- Other notable social media platforms used by Shopify stores for promotion are Twitter, Pinterest, Tiktok, and Linkedin.
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Shopify BFCM Statistics
- During the 2023 Black Friday Cyber Monday shopping weekend, Shopify served 967,000 requests per second at peak. [Source]
- Shopify merchants made $9.3 billion in 2023 BFCM. [Source]
BFCM highlights from Shopify merchants
- Peak sales per minute: $4.2 million at 12:01 PM EST on Nov. 24.
- 61 million consumers globally purchased from Shopify-powered brands.
- Hottest product categories: apparel and accessories, health and beauty, and home and garden.
- Average cart price: $108.12 ($107.53 on a constant currency basis).
- Top selling countries: U.S., U.K., Australia, Canada, and Germany.
- Top selling cities: Los Angeles, New York, and London.
- Cross-border orders represented 15% of all global orders.
- 56,000+ tonnes of carbon removal funded by Shopify to counteract shipping emissions.
- 60% year-over-year increase in sales made via Shop Pay.
- 17,500+ entrepreneurs made their first sale on Shopify.
- More than 55,000 merchants had their highest-selling day ever on Shopify.